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The Brains, Behavior & Design Toolkit

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The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The toolkit includes:
Reference Cards: behavioral economics research findings organized and described
Concept Ecosystem Poster: the relationships between concepts
Irrational Situations Guides: when people act irrationally, what to look for and how to design for these situations
Strategy Cards: ways to design for the irrational mind
Loss/Gain Worksheet: understanding and designing
for trade-offs



Behavior & Design Group"

Discipline or practice

Behavioural insights

About this resource

Date Published



Copyrighted-All rights reserved


Card deck


PDF publication

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One review for "The Brains, Behavior & Design Toolkit"

  1. Jules says:

    This toolkit was the least easy to navigate, the elements are in different web pages and there is no centralization of information. This is the main flaw because compared to other toolkits it is not very intuitive, we don’t know what is part of the toolkit. All the information should be gathered in a single document, selecting the most important information because this toolkit brings its own elements of analysis, especially in the design process. Currently, there is no real outline that allows to understand the whole subject, the reference cards, ecosystem poster, situation guides can be used individually which is a great point. Visually, the typography and the design used are good, the other toolkits were very neutral in the presentation, this one uses simple colours that are complementary.

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