Skip to content
An official website of the OECD. Find out more
Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

How to validate authenticity

Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

The publishers describe the PD concept as: based on the observation that in every community or organization, there are a few individuals or groups whose uncommon but successful behaviors and strategies have enabled them to find better solutions to problems than their neighbors who face the same challenges and barriers and have access to same resources.
This resource orients newcomers to the Positive Deviance (PD) approach and provide the essential tools to get started. It includes a brief description of basic definitions, as well as the guiding principles, steps, and process characteristics. This guide also includes suggestions of when to use the PD approach, facilitation tips, and outlines possible challenges. The publishers suggest that PD is best understood through action and is most effective through practice.
The resource includes principles and step-by-step guidance. It is available in English, French, and Indonesian.

About this resource

Type

Guidance

Country/Territory

United States

Date Published

2010

License

Copyrighted-All rights reserved

Formats

PDF publication

See cases from others doing this in government

Go to case studies

Find experts and advisers who can assist me with this

Go to advice

Other toolkits related to Behavioural Insights

EAST: Four Simple Ways to Apply Behavioural Insights

Behavioural Insights Team
EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It...

BASIC – the Behavioural Insights Toolkit and Ethical Guidelines for Policy Makers

OECD
BASIC (Behaviour, Analysis, Strategies, Intervention, and Change) is an overarching framework for applying behavioural insights to public policy from the...

Designing for Behaviour Change Toolkit

Bridgeable
This toolkit outlines Bridgeable’s approach to harnessing behavioural economics (BE) to design better products and services that nudge user behaviour....

Policy Methods Toolbox

New Zealand Government
The Policy Methods Toolbox is a repository of policy development methods that helps policy practitioners identify and select the right...

The Brains, Behavior & Design Toolkit

Brains
Behavior & Design Group
The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and...

MINDSPACE

Behavioural Insights Team
The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science...

View all toolkits related to Behavioural Insights