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Lean Brand Creation Canvasses

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Lean Brand Creation is a structured method for lean creation of a new brand, and a strategic guideline for an existing brand in any brand, marketing & experience design work. It contains a set of 22 canvasses. It is intended for a marketing context but some techniques could be adapted for public services or for stakeholder engagement.
It is an offspring of Futurice’s Lean Service Creation, and can be used with the LSC toolkit or on its own.

Champion CHAMPION:
Can be remixed


Discipline or practice

Product Design

About this resource


United Kingdom

Date Published



CC BY-SA Attribution-ShareAlike


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