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EAST: Four Simple Ways to Apply Behavioural Insights

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EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. Define the outcome, Understand the context, Build your intervention, and Test, learn, adapt.
It is a more simplified version of the publisher's prior MINDSPACE framework. The resource includes overall guidance and case studies.

Basic BASIC:
Allows reuse

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United Kingdom

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One review for "EAST: Four Simple Ways to Apply Behavioural Insights"

  1. Helen Griffiths says:

    No t yet accessed or used – just been to 1 hr intro talk.

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