Behavioural Insights Team Archives - Observatory of Public Sector Innovation

An official website of the OECD. Find out more

Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

How to validate authenticity

Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

About
- European Commission Collaboration
  Working in partnership with the European Commission, including through its Horizon 2020 programme, to achieve priorities in leading public sector innovation.
- Artificial Intelligence in the Public Sector
  Exploring how governments can seize the potential of AI for public sector transformation while mitigating risks and strengthening public trust.
- Innovation Portfolios
  Taking a portfolio approach to innovation using OPSI's Innovation Facets Model.
- Anticipatory Innovation
  Anticipating future changes and developing and testing new approaches with and for governments and partners.
- Cross-Border Government Innovation
  Exploring innovative approaches for government collaboration across national and jurisdictional borders.
- Behavioural Insights
  Researching the use of behavioural science in policy-making, from behavioural drivers and barriers to systematically challenging assumptions and testing new interventions.
- Innovation Declaration
- Innovation Management
- Innovation Trends
- Innovative Capacity
- Mission-Oriented Innovation
- Systems Approaches
- Toolkit Navigator
  Putting innovation theory into practice. A compendium of toolkits for public sector innovation and transformation.
- Case Study Library
  Explore hundreds of public sector case studies from around the world and all levels of government.
- Portfolio Exploration Tool
  A free self-assessment tool to determine your team’s or organisation’s capability to innovate.
- Anticipatory Innovation Resource (AIR)
- Innovation Declaration
- BI Knowledge Hub
  Discover Behavioural Insights (BI) projects and units from around the globe. Add or pre-register your unit or project and uncover key insights into what works.
- Portfolio Exploration Workshop
- COVID-19 Response Tracker
- Publications
Blog
Events
Get Involved
Contact

Toolkit

EAST: Four Simple Ways to Apply Behavioural Insights

BASIC:
Allows reuse

Published by Behavioural Insights Team

EAST is a framework and summary of the Behavioural Insights Team's knowledge of behavioural science, developed for busy policymakers. It is based around principles of making actions Easy, Attractive, Social and Timely (EAST) applied to a 4-step process: 1. Define the outcome, Understand the context, Build your intervention, and Test, learn, adapt. It is a more simplified version of the publisher's prior MINDSPACE framework. The resource includes overall guidance and case studies.

Features: Examples or Cases, Guiding framework

Behavioural insights Public Policy

Toolkit

MINDSPACE

Published by Behavioural Insights Team

The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process. It is a predecessor of the more simplified EAST framework. It describes four actions that should underpin government‟s attempts to change behaviour: Enable, Encourage, Engage and Exemplify. It includes a users guide for understanding what affects human behavior and describes the MINDSPACE framework through several case studies.

Features: Examples or Cases

Behavioural insights