EY STEM Tribe Global Platform

With less than a third of world researchers or STEM graduates as women, accelerating achievement of gender parity is not just a fairness argument but an economic imperative. EY and Tribal Planet have launched an innovative gamified platform that engages girls from underserved communities in fun, practical and gamified STEM learning. Through the platform, the innovation has energised public-private partnership, connecting governments and citizens to create an ecosystem of support, awareness and encouragement.

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Igniting STEM passion in young people is critical in creating a future generation equipped to address our planet’s most pressing challenges. Further, STEM is a vital tool for girls to facilitate gender inclusion in the workplace, particularly in the Science and Technology fields. Research delivers a stark message:
- Gender parity will not be attained for almost 100 years
- In over 100 years there are 17 women Nobel laureates in physics, chemistry or medicine, compared to 572 men
Our vision is to ignite a movement that enables to address of the following structural challenges:
- Conscious and unconscious bias communicated to girls at young ages by ‘influencers’ (parents, family, teachers and their peer group)
- Stereotyping of STEM as a ‘male’ profession
- Drop-out rates of women through STEM education
- Lack of women STEM role model visibility to inspire girls

EY and Tribal Planet’s endeavour is to encourage and inspire young women to partake in the creation of a more equitable and sustainable world through the power of STEM. EY STEM Tribe is a platform available on iOS and Android devices that engages girls, their parents and teachers. It focuses on girls aged 13-18 from underserved backgrounds in India (Delhi) and USA (Seattle and Atlanta). It is free to download and use. It is not an EduTech solution and is designed to engage girls outside of school in topics that they are interested in. There are three core aspects:
- Girls complete gamified activities around STEM, the Future of Work and Female Role Models. Activities are designed to trigger real-life actions that encourage girls to step beyond their phone and explore their world. This includes completing experiments, collecting crowd-sourced data for scientific research, exploring their environment or engaging with members of their community. Activities are curated in collaboration with some of the world’s leading academic and non-profit organizations. As girls complete activities, they earn digital UNDP SDG badges for the global goals the activities impact.
- Applying behaviour economics, girls earn points for completing activities. They can redeem points for rewards in three categories. Fun (Reward themselves e.g. robotics kits), Important (Develop themselves e.g. mentoring and work experiences) and Lasting (Support others – donations to non-profits that they care about). Girls do not choose between Fun, Important and Lasting: they redeem rewards in all three.
- Behind the mobile platform, a big data analytics platform provides measures on what girls are engaging with, what they like and the impact the platform has had on their development. Data is never sold, shared with third parties or used for any marketing purposes. The platform is deployed through partner schools, non profits and government entities, with recognition programs for the most engaged entity. For example, school prizes for teachers to attend the 2020 Nobel Prize Teacher Summit in Washington DC. It is supported by a global ecosystem of organisations working together to create extraordinary cultural change.

There are three primary objectives:
- Ignite a genuine passion for STEM in girls, including developing STEM skills and helping girls understand that STEM provides a means and a route to success, and equality in life.
- Have a positive impact on the transferable, 21st century skills of girls – skills that will be valuable no matter which career choices are made. STEM engagement is an excellent mechanism to develop these skills.
- Convene a powerful and scalable public-private partnership that works together to deliver sustainable impact on communities around the world.

All beneficiaries have the opportunity to join a virtual and globally-connected movement for social good: Girls get to learn, develop, have fun and earn incredible rewards, schools get access to another route to supplement their curriculum and contribute towards their educational outcomes, caregivers have a route to engage in their child’s learning, and develop a deeper, fact-based awareness of how STEM can create opportunities for their girls, content providers (collaborators in the development of activities, such as Universities) have an extended outreach opportunity to engage a larger and more diverse community, non-profits receive financial donations based on how girls donate their points and greater awareness of what they do. Private organisations (EY and Tribal Planet) get to fulfil their Corporate Responsibility mission towards making the future equal, and develop a pipeline of future women leaders who are attracted to a future career with us. Governments benefit from additional learning and developmental opportunities for their citizens, funded and delivered by the private sector.
We plan to scale the platform and partner ecosystem to new countries (developed and developing) in other languages. The vision is to make the platform available to 250,000 girls around the world by 2022, and to also incorporate the ‘Arts’.

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