“Mi Taxi”: Innovation and Technology to Boost Trust in Mexico City Public Taxi Service

Mi Taxi, My Cab, part of Mexico City’s App, was created to boost trust in the public cab network by making the service safer. It provides information about the drivers and the cabs' public concessions. Users can rate the trip and activate a panic button connected to the City’s Intelligence Agency, C5.
Negative perceptions of safety among the public lead the Government to grasp the situation faced by drivers and users, particularly women, and thus developed the initial phase of the app, focused on safety

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In the last few years, the perception of insecurity in public transportation increased. Many people opted for private mobility services through applications. This diminished the demand for the public cab services and affected taxi drivers’ economy. To set the basis for a fairer competition, the new administration of Mexico City’s Government implemented a series of bureaucratic and technological innovations. Mi Taxi [My Cab] is one of them.

Mi Taxi is one of the multiple services inside Mexico City’s App (called “App CDMX”). This app concentrates services such as “Sendero Seguro” (Safe Trail) and “MI C911e” that send users' location to the intelligence and police authorities when they are in danger, or “Mi Policía” which contacts the nearest police officer in case of emergency.

Mi Taxi was created to rebuild trust in the public cab service. It provides information about the drivers, like their picture, name, vehicle plates and concession. This information can be used to corroborate the plate number and the driver's appearance. Until now, there have been 7,993 drivers registered on the app, at least one time. In total, the plates have been registered 69,923 times.

The app has a panic button included for emergencies. This button is connected to the City’s Intelligence Agency (C5), that makes a report to all the emergency services, providing them with the real-time location of the cab and the plate number to be targeted and intercepted. Cab users and drivers can use the app through their own profiles and access the panic button if they feel the need to use it.

Both users and drivers can send their location in real-time to trusted contacts (share their trips) and the app uses very little data, considering that most persons in Mexico City do not have unlimited data plans for their cellphones. Also, the app allows the users to rate the trip and help other users to have information about the quality of the drivers' service.

For the application to be successfully used, drivers have to register their matching personal and vehicle data. This information is easily registered through the portal “Mi Unidad” [My Unit]. Until now, 70,216 drivers are registered.

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