EventQueue (EQ): big data for civic engagement

The $800B events industry is antiquated. Huge gaps exist between cities and events. EQ is a mobile platform that streamlines traffic, navigation, crowd control, and security in real time around crowded environments while collecting critical data and analytics. Vasta will soon unveil this next-generation suite of event and venue planning services and digital simulation platform. The EQ Platform was made for cities of any size; public safety; citizens/visitors; fans/non-fans; and for organizers.

Innovation Summary

Innovation Overview

Events and their respective venues take on their own representation and elements of a city. They come with a-need-for-navigation, entrances, exits, corridors, parking lots or structures, accessible areas, non-accessible areas, ADA compliant areas, wayfinding, directional signage, payment methods/kiosks, points of interest, security checks, and more. Event planners, organizers, city officials, participants, and fans are no strangers to the challenges and complexities that accompany hosting and attending major events, and even small events. Weather related problems, public safety concerns, navigating traffic, searching for parking, waiting in long lines, disrupting neighborhoods, and inconveniencing the surrounding community are just a few of the symptoms that surface from the problem that Vasta has set out to solve with the EQ Platform. Successful events are not just about getting attendees in and out efficiently, but also about causing minimum disruption to existing traffic and infrastructure conditions, changing conditions, and disruptions. This is an opportunity to bring the community together around plans and preparations of unique experiences and be able to share on-going constructive data results for future use.

EQ addresses all the pain points associated with movements and merges the physical and digital environments. By streamlining traffic, navigation, parking, crowd control, way finding, and security, in real-time, pedestrians, drivers, and even driver-less vehicles get the benefit of a unified data center in the palm of their hand or embedded in their dashboard. Not only does it solve challenges, but it also entrenches Points of Interest (POI’s), historical monuments/sites, public buildings/spaces, parks/recreation, temporary poi’s or facilities, text messaging, images, multimedia content, and any important Geographic Information System (GIS) mapping details that the city considers necessary and/or relevant. EQ and the Vasta strategy are a design for flexible Smart Cities for a sustainable future. Smart Cities relying on historical data is helpful, but Smart Cities that have a daily flexible real-time plan and supporting technology is more than helpful, it’s critical.

Trusted for over 25 years worldwide by event stakeholders for major venue and event planning, Vasta & Associates, Inc. (VAI) will soon unveil, EventQueue (EQ), this next-generation suite of event and venue planning services and digital simulation platform. The 3-part platform encodes decades of human expertise and experience and leverages new technologies including Artificial Intelligence (AI), Expert Systems, Machine Learning (ML), Big Data, Predictive & Prescriptive Analytics, Augmented and Virtual Reality (AR/VR), Data Visualization, and Full Simulation. Part 1 is the simulation model with AI; Part 2 is the features and functions for fans, residents, and visitors; and Part 3 is the back-end functions for organizers, officials, and public safety.
Part 3 also creates digital evacuation plans in real time.

We have the background, vision, and the passion to deliver this exciting transformational project. This project incorporates 25 years of professional experience and transforms our industry into a natural and innovative path of digital evolution. Our expertise in operations and transportation on major events has prepared us for this movement. We have been successfully solving similar challenges across global cities and events for many years without the digital solutions that we are now developing. These events include 7-Olympic Games, 6-Super Bowls, 3-FIFA World Cups, 3-Presidential Inaugurations, 4-Presidential Nominating Conventions, the G7 and NATO Summits, 5-Formula 1 Grand Prix, 25-NBA or MLB All-Star Games, 20-US Conference of Mayors Conventions, and hundreds of other world class high-profile events.

We are uniquely qualified for this project based on our overall experience and vision; our broad range of clientele; our events across global cities; our familiarity of government work on projects and events; and our close interaction with America’s Mayors and the work that we do through the US Conference of Mayors over the last 20 years.

This technology and Smart City strategy plan ultimately empower the people and officials with important and relevant data that blends the physical and digital environments of complex cities. The EQ Platform is a new tool for citizens, visitors, public safety, planners, and officials that takes the best of a city's top-down IoT resources and facilitates it with a customized bottom-up platform with applications, tools, and services for the interests and safety of every citizen.

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Year: 2016
Level of government: Local government


  • Identifying or Discovering Problems or Opportunities - learning where and how an innovative response is needed
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