New Jersey 'Shot and a Beer' program offers free beer to those who get Covid-19 vaccine - Observatory of Public Sector Innovation

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Innovative response

The state of New Jersey introduced a new program offering a free beer to those who get a Covid-19 vaccine during May 2021. The New Jersey Gov. Phil Murphy announced on Twitter that the state was teaming up with over a dozen breweries for the “Shot and a Beer” project. “We’re launching our ‘Shot and a Beer’ program to encourage eligible New Jerseyans ages 21+ to get vaccinated,” Murphy said. “Any New Jerseyan who gets their first vaccine dose in the month of May and takes their vaccination card to a participating brewery will receive a free beer.”

Specific issues addressed and anticipated impact

To increase the uptake of the COVID-19 vaccines.

Organisations/institutions involved

New Jersey State Government

United States

Relevant URL(s):

https://www.nbcnews.com/news/us-news/new-jersey-shot-beer-program-offers-free-beer-those-who-n1266170

Level(s) of government:

Regional/State government

Issues being addressed:

Vaccinations

Date Submitted:

19 May 2021

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